Perception Box: Corner Office
Riveting and revealing conversations with inspiring business leaders and entrepreneurs, Perception Box: Corner Office explores how three fascinating executives navigate personal growth, build connections, challenge limiting beliefs and shape their Perception Box™.
It's all about fostering understanding and emotional intelligence in a way that resonates on personal, community, and societal levels.
Created in partnership with The Wall Street Journal Custom Content team* this short form digital series features the compelling stories of:
Sophia Amoruso (aka Nasty Gal) started a tiny online vintage clothing store that quickly turned into a $350 million business. Fame soon followed, but so did all of her insecurities.
As a child, Bob Stiller felt unmoored. His mother’s death was a loss that fueled anger, insecurity and, as a teenager, lots of partying. He founded rolling paper company E-Z Wider in 1971 and, a decade later, Green Mountain Coffee Roasters.
Jim McKelvey, co-founder of Square, overcame a challenging upbringing marked by social isolation and family tragedy, channeling those experiences into a life defined by action, innovation, and iconoclasm. Though he’s undeniably earned his reputation as a business trailblazer, McKelvey remains uncomfortable with any attempts to mythologize his journey.
Daymond John founded FUBU after selling handmade hats on the streets of Queens, helping define the look of hip-hop culture as it entered the mainstream. His rise from local hustler to Shark Tank investor was shaped by years of setbacks, reinvention, and hard-earned lessons about resilience.
David Novak, co-founder of Yum! Brands, spent his childhood constantly on the move, learning to adapt quickly and read people. That restless drive powered a remarkable career—and later forced him to slow down, rethink his assumptions, and redefine what success really means.
*Custom Content from WSJ is a unit of The Wall Street Journal Advertising Department. The Wall Street Journal news organization was not involved in the creation of this content.

Sophia Amoruso (aka Nasty Gal) started a tiny online vintage clothing store that quickly turned into a $350 million business. Fame soon followed, but so did all of her insecurities.

As a child, Bob Stiller felt unmoored. His mother’s death was a loss that fueled anger, insecurity and, as a teenager, lots of partying. He founded rolling paper company E-Z Wider in 1971 and, a decade later, Green Mountain Coffee Roasters.

Jim McKelvey, co-founder of Square, overcame a challenging upbringing marked by social isolation and family tragedy, channeling those experiences into a life defined by action, innovation, and iconoclasm. Though he’s undeniably earned his reputation as a business trailblazer, McKelvey remains uncomfortable with any attempts to mythologize his journey.

Entrepreneur and cultural icon Daymond John opens up about the experiences that shaped his hustle, worldview, and success. From the streets of Hollis, Queens to becoming one of Shark Tank’s most trusted investors, Daymond’s story is one of perseverance, reinvention, and purpose.

Yum! Brands co-founder David Novak reflects on a lifetime of movement, ambition, and leadership at the highest level. From a nomadic childhood to building some of the world’s most iconic restaurant brands, Novak shares how slowing down, listening more closely, and reexamining his assumptions ultimately reshaped his definition of success and meaning.